Saturday, December 10, 2011

Art Director type things


An art director oversees the art (the photographs, drawn images, sets, costumes, props, and locations) that appear in newspapers, magazines, ad campaigns, TV, film, and on book covers. The Art Director is responsible for the entire design department, working with photo editors and editors to coordinate what images will match up with what words/ideas. In this job, you do more than hire people to do the art, you work with them to come up with the concepts to create an overall image. There are many different types of companies that use Art Directors, advertising, in book publishing, TV, fashion, film, and at magazines. The type of work they do depends on which subset of job. Most art directors have degrees from art schools, where they’ve studied graphic design, photography and drawing; a background in graphic design is usually essential for most art director jobs today. In today’s job market art directors also need to know various computer programs that allow them to work with everything from photographs to font sizes. While photoshop is a standard program all art directors should know, this is just one of many. For a portfolio, Art directors, who often work up to that title (from assistant positions), need to show examples of their work. Someone looking to work as an art director in an ad agency, for example, needs to show a potential employer sample ad campaigns he’s created. To get these samples, you need to have experience from an internship or from your art school experience. The average salary of an Art Director is just under $100,000, but this also varies between subsets. The only start up expenses you really have are your computer and college degree, after that, most likely, you’ll have a firm or large company to work for. 
I think I would be well suited for this job because I think I have the conceptual skills to come up with ideas for ads or book covers or many of the other things Art Directors need to do. Also, I find this job to be really interesting because you could really go anywhere; from desk job, to traveling the world. 

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